LANCASTER, WI (June 13, 2022) – Tammy Wiedenbeck of Lancaster, Wisconsin has been appointed to the Cattlemen’s Beef Promotion & Research Board (CBB). The CBB is responsible for guiding the national Beef Checkoff Program.
Wiedenbeck is the seventh generation on her family’s operation, Riverview Farms, and she works together with her brother’s family and parents to run the beef and crop operations. The farm has approximately 110 cow/calf pairs and sells feeder cattle along with a few finished steers and heifers each year. Roughly 240 acres are pastured for cattle production. The bulls purchased are all registered, either Angus, Red Angus or Shorthorn. About 25 cows on the farm are also Registered Shorthorns. The farm also produces about 115-120 acres of corn, 50-55 acres of soybeans, 15-20 acres of oats and around 65 acres of alfalfa.
“Times are changing; consumer trends are changing,” Wiedenbeck said. “As beef producers, we have to continue to progress and move forward even during challenging times. I look forward to networking with other members within the beef industry, identifying new opportunities to advance the beef product from start to finish and developing successful programs during my time on the Cattlemen’s Beef Board.”
Wiedenbeck also works as a regional business development manager at Hilbert Communications, Bug Tussel Wireless, LLC and AT&T Subsidiaries. In her role, she strives to bring customized internet solutions and support to rural communities through wireless, fiber and cellular data connections. Wiedebeck also manages a photography business called Riverview Photography on the side.
Wiedenbeck is a member of the Grant County Farm Bureau and currently serves as the District Three chair on the Promotion and Education Committee for the Wisconsin Farm Bureau Federation. She is also a lifetime member of the Grant County Cattlemen’s Association, Lancaster FFA Alumni and University of Wisconsin-Platteville Alumni in the hopes of encouraging youth to stay involved in agriculture as these organizations did for her.
Outside of agriculture, Wiedenbeck served on the Customer Experience Advisory Committee for the University of Wisconsin- Parkside and was a member of the Dodgeville Kiwanis Club, Wisconsin Women Leaders and Sacramento CEO Club. In her spare time, she enjoys traveling, playing sports, line dancing and spending time with family and friends.
“We’re very pleased to have Tammy as a member of the Cattlemen’s Beef Board,” said Norman Voyles, Jr., 2022 CBB chair. “She’s a tremendous multitasker, managing a full-time job, working on the family farm and being very involved in her community. The CBB needs go-getters like Tammy, and we’re looking forward to her contributions as we continue driving beef demand.”
The CBB consists of 101 members, including domestic beef, dairy and veal producers, as well as importers of beef and beef products. Producer representation on the Board is based on cattle inventory in each state while importer representation is based on a conversion of the volume of imports into live animal equivalencies. Each Beef Board member is appointed by the Secretary of Agriculture from nominations submitted by certified nominating organizations that represent beef and dairy producers in each state or region. Importer appointments are chosen from nominations by importer associations.
For more information about the Cattlemen’s Beef Board, the Beef Checkoff and its programs –promotion, research, foreign marketing, industry information, consumer information and safety – visit DrivingDemandforBeef.com.
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ABOUT THE BEEF CHECKOFF:
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.