Wisconsin Cattlemen’s Association Recognizes Local Families with Awards at Summer Tour

Wisconsin Cattlemen’s Association recognizes award winners at Summer Tour

ALGOMA, Wis. – Recognizing their dedication to excellence in Wisconsin’s beef industry, the Wisconsin Cattlemen’s Association (WCA) honored award recipients during the 2024 Summer Tour held in Eastern Wisconsin.

The 2024 Cattlemen of the Year is Springs Creeks Cattle Company. The Bob and Rhonda Mitchell family operate a seedstock herd comprised of Angus, Limousin, Red Angus and Lim Flex cattle in the driftless region of southwest Wisconsin just outside Boscobel. They have a joint female sale in the fall and a bull sale each February. They also consign cattle to various sales throughout the U.S., including the Black Hills Show and Rodeo. They also are known for exhibiting high quality cattle on a national level at shows such as the National Western Stock Show. More recently, the family started selling beef directly to consumers through farmers markets, online avenues, and school districts in their area.

Brad Robson of Viroqua, Wis. earned the 2024 Friend of the Cattlemen award. Robson has been an instrumental member of the Vernon County Cattlemen, serving in several leadership roles. He currently represents Vernon County on the WCA Board of Directors where he diligently attends meetings and provides productive input. Robson also helped recommend and recruit the past two WCA Steak Trailer Managers – Craig and Vickie Dunnum, and most recently, Dave and Carrie Goss. He is known as an excellent advocate for the Wisconsin beef cattle industry.

The Environmental Stewardship Award went to Chris and Jenny Reichert of Reichert Land and Cattle in Sheboygan Falls, Wis. With their three children, Chris and Jenny manage their cattle on an intensive rotational grazing system and implement cover crops and no till practices to reduce erosion on their crop ground. Living near Lake Michigan, they have an even more vital role to play in maintaining soil and water quality. The Reicherts are passionate about their farm and ensuring it maintains and improves quality for future generations.

Greg and Karen Denzine of Deer Creek Angus near Phillips, Wis. received the Beef Quality Assurance Award. The Denzines own and operate a purebred angus operation that was established in 1994. They take great pride in managing their livestock in a stress-free environment where they raise and harvest all their own forage. They select for genetic traits that lead to high quality beef, which they sell across the state. In recent years, they have become extremely involved with Taylor County Extension and have helped host multiple educational events and are an excellent, transparent advocate for the beef industry.


The Wisconsin Cattlemen’s Association is a trusted leader in the Wisconsin beef industry and gives a voice to Wisconsin’s beef producers on a local, regional and national level. Cattlemen and women can count on the WCA to protect their backs when it comes to legislation impacting beef farms. The association works closely with many industry partners to maintain a positive business environment for cattlemen through leadership and education. Become a member to ensure a viable Wisconsin beef industry now and in the future.